Why we do what we do?
Where it all began?
An idea that wouldn’t let go!
It all started with a simple question: Why is it so hard to find a hair care product that’s truly natural – and actually works? I wanted to change that. So I began to create something of my own, step by step – using real ingredients, with patience, and the goal to deliver results you can truly trust.
Two brands. One vision!
Different in style. United in purpose.
fino Hair is made for anyone seeking sophisticated hair care with targeted performance – powered by biotin, keratin and a light floral fragrance.
GUTI is for those who want gentle, vegan formulas – with organic oils and nothing unnecessary. Two paths, one purpose: naturally healthy, beautiful hair.
What we care about?
Why we do things differently?
We took our time – and did it with purpose. Every step was guided by calm, clarity, and commitment. Our products show: true care means no shortcuts.
What truly matters to us?
Every piece of feedback matters to us!
I personally read every piece of feedback – because I want to know how our products perform in real life. When someone writes, “This truly helped my hair,” I know that all the effort was worth it. That’s the moment that truly matters.
Real impact doesn’t need fancy words.
Why we’re the right choice for you?
If you’re looking for a product that’s made with honesty – no shortcuts, no big hype – then you’re in the right place. We believe in good care that simply works. And that’s exactly what you’ll get.
👉 Any questions left?
👉 Need Clarity? Start Here
When will I notice visible changes – and how regularly should I use fino Hair or GUTI?
The shampoos, conditioners and hair masks from fino Hair are perfect for anyone looking for a natural, hydrating care with visible results – especially for dry, fine or color-treated hair. Biotin, keratin and natural oils noticeably strengthen the hair and add a healthy shine – all complemented by a light, pleasant floral scent. fino Hair products are gentle on the scalp and suitable for daily use.
GUTI is the ideal choice for sensitive scalps or for those who want gentle, vegan care without silicones and parabens. The moisturizing formulas with organic oils nourish dry or stressed hair in an especially mild way – perfect for anyone who values natural effects and true well-being.
The natural formulas of fino Hair and GUTI unfold their effect step by step – gentle, yet effective.First improvements such as increased moisture, shine, and a more pleasant hair feel usually appear within 7 to 14 days.What matters most is to treat your hair to this care regularly – because real results take time and quality.
Your order will be shipped directly from Germany by Amazon – fast, reliable, and with tracking. Delivery within Germany is, of course, free of charge. In most EU countries, you will receive your hair care products within 1–4 working days. We do everything we can to ensure that your order arrives quickly and safely.